adidas x Nice Kicks
Olivia Oblanc
adidas and Nice Kicks hosted a dynamic daytime shopping event to promote the launch of the Olivia Oblanc x adidas line. The event combined fashion, culture, and photography to engage the audience and generate excitement.
Project Services
Product Showcase: The event showcased the exclusive Olivia Oblanc x adidas line, allowing attendees to explore and purchase the latest pieces firsthand
Live Photo Shoot: Renowned streetwear photographer, Marilyn Hue, conducted a live photo shoot, capturing the essence of the collection and creating an immersive experience for guests to participate in
Complimentary F&B: To enhance the overall experience, guests were treated to complimentary food and beverages, creating a welcoming and enjoyable atmosphere as a DJ spun
Highlights
Increased Foot Traffic: The event attracted a significant number of attendees, resulting in heightened foot traffic to Nice Kicks and increased visibility for the Olivia Oblanc x adidas collaboration.
Positive Feedback: Attendees expressed high satisfaction with the event, praising the seamless integration of fashion, photography, and hospitality elements.
Sales Uplift: The event contributed to a notable uplift in sales of the Olivia Oblanc x adidas line at Nice Kicks, demonstrating its effectiveness in driving consumer interest and purchase intent
Results
Guests enjoyed an engaging and immersive event with live photography and complimentary refreshments
Collaborative Success between Adidas and Nice Kicks
Strengthened relationship with consumers, fostering brand loyalty and affinity through direct engagement with the brand and exclusive offerings
