adidas Ultraboost19 Launch
adidas aimed to create excitement for the 2019 UltraBoost shoe in key US cities, targeting both existing running enthusiasts and newcomers. They organized non-traditional runs in NY, LA, and Miami, starting from flagship stores, coupled with influencer partnerships, original social media content, and post-run after-parties.
Project Services
Engagement with Running Leaders: Collaborated with running leaders in NY, LA, and Miami
Flagship Store Launch Points: Utilized adidas flagship stores for run starting points
Influencer Partnerships: Formed strategic partnerships with influencers
Original Social Media Content: Produced tailored content for social media channels
Epic Post-Run After-Parties: Hosted vibrant after-parties in each city
Results
255 Runners: Actively participated in the non-traditional runs
600+ After Party Guests: Attended the post-run after-parties
801K Total Social Impressions: Achieved through social media buzz and engagement
Highlights
Engagement and Participation: Successfully engaged both existing and new running enthusiasts
Strategic Partnerships: Collaborated effectively with running leaders and influencers
Memorable Experiences: Delivered memorable experiences through flagship store runs and lively after-parties
