adidas Originals
Creator’s Court
adidas aimed to elevate awareness and relevance of the Home Of Classics launch among women. They introduced the "Creators Court" project, featuring an interactive in-store event with a panel discussion led by four female creators. Original content generated was leveraged across various platforms.
Project Services
Innovative Product Display
In-Store Event with GWP Incentivization and Panel Discussion
Original Content Creation for Influencer Panels
Results
70% Sales Increase
25,000 Video Views
4.7MM Social Impressions
600 RSVPs
Highlights
Strategic Collaboration with Female Creators
Immersive Experience for Attendees
Effective Content Amplification
Tangible Sales Boost and Engagement Metrics
