Procter and Gamble at
ONE Musicfest
ONE Musicfest (OMF) is the Southeast's largest 2-day urban music festival held in Atlanta's Piedmont Park. Procter and Gamble (P&G) served as the title sponsor, showcasing brands Febreze, Gain, Charmin, Bevel, and Mielle through engaging activations.
Project Services
Lealy Inc spearheaded the production of Procter & Gambles activations across all footprints at the One Music Festival.
Gain's Secret Garden provided a refreshing break with art installations
Febreze's Scent & Sound Booth offered a sensory journey
Charmin's VIPee Lounge elevated restroom visits with luxury experiences and photo opportunities
Agency Partner: Pop’N Creative, a Multicultural Agency based in Atlanta GA
Results
Brand activations drove high engagement, evidenced by foot traffic, social media impressions, and data capture from photo kiosks. Positive post-event feedback highlighted the effectiveness of activations in resonating with attendees and reinforcing brand perception.
Highlights
P&G's activations at OMF transformed the festival experience, creating memorable moments for attendees and reinforcing brand identity. From whimsical garden escapes to sensory journeys and luxury restroom experiences, P&G successfully engaged festival-goers and solidified its position as a dynamic brand partner.
