Procter and Gamble at
ONE Musicfest
ONE Musicfest (OMF) is the Southeast's largest 2-day urban music festival held in Atlanta's Piedmont Park. Procter and Gamble (P&G) served as the title sponsor, showcasing brands Febreze, Gain, Charmin, Bevel, and Mielle through engaging activations.
Project Services
Gain's Secret Garden provided a refreshing break with art installations
Febreze's Scent & Sound Booth offered a sensory journey
Charmin's VIPee Lounge elevated restroom visits with luxury experiences and photo opportunities
Results
Brand activations drove high engagement, evidenced by foot traffic, social media impressions, and data capture from photo kiosks. Positive post-event feedback highlighted the effectiveness of activations in resonating with attendees and reinforcing brand perception.
Highlights
P&G's activations at OMF transformed the festival experience, creating memorable moments for attendees and reinforcing brand identity. From whimsical garden escapes to sensory journeys and luxury restroom experiences, P&G successfully engaged festival-goers and solidified its position as a dynamic brand partner.
