adidas Falcon Launch
with Kylie Jenner
adidas, in partnership with ambassador Kylie Jenner, aimed to generate excitement for their Falcon sneaker, the first female-driven design. We orchestrated a 90’s inspired gas station pop-up experience to captivate LA influencers and national media, positioning the Falcon as a must-have fashion item.
Project Services
The project involved meticulous planning and execution of the gas station pop-up, tailored to evoke 90s nostalgia and highlight the Falcon sneaker as a symbol of empowerment. The event featured numerous photo opportunities to engage attendees and drive social media sharing.
Highlights
2,550+ Guests Attended
350MM+ Media Impression
45MM+ Social Impressions
98% Product Sell Through at Retail
Results
The Falcon sneaker launch showcased the power of creativity and collaboration, blending nostalgia with innovation. The gas station pop-up experience propelled the Falcon into the spotlight as a symbol of female empowerment and style, setting a new standard for fashion marketing endeavors.
