Go West Fest with
Troye Sivan and Charli XCX

Go West Fest, in collaboration with Troye Sivan, created a vibrant music festival to kick off LA Pride week, fostering inclusivity and community engagement. By partnering with brands like Calvin Klein, Glossier, and Bud Light, and collaborating with LA-based organizations like the Tom of Finland Foundation and LA LGBT Center, the festival aimed to celebrate LGBTQ+ talent and unity.

Project Services

  • Campaign messaging, creative direction, and production

  • Stage design, lighting, and show calling 

  • Brand partnerships and sponsor activations

  • Community engagement through LA based organizations

  • Immersive experiences through always-on elements including a Cosmic Cowboy themed photo set, local food trucks, the Go-Go Room, and a local artist circle marketplace

Highlights

  • 15 Performers

  • 4 Brand Partners Activated

  • 7 Local Artists Activated in Artist Circle

  • 2,000 Tickets Sold

  • 325MM+ Social Reach

Results

  • Inclusive atmosphere fostering a welcoming environment with top notch production

  • Artistic excellence showcasing diverse talent within the LGBTQ+ community

  • Meaningful community impact with various advocacy partners

  • Partnered with reputable brands to add prestige and amplify the festival's message

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