adidas Originals x Pusha T
at ComplexCon
adidas collaborated with rapper Pusha T to launch the new EQT at Complexcon. Our task was to create a booth that showcased the EQT line, represented Pusha T's persona, and seamlessly integrated the adidas Sound Labs program, engaging both consumers and contest finalists.
Project Services
.We designed a dynamic booth featuring the EQT line prominently, with an integrated "office" space for Pusha T's interviews with Sound Labs finalists. Interactive displays engaged consumers throughout the booth, offering immersive experiences.
Highlights
Engaged 2,000 consumers directly
Achieved 99MM+ media impressions and 22MM+ social media impressions
Received 1,000 contest entries and awarded a $50,000 grant
Results
The collaboration at Complexcon was a success, showcasing adidas' innovation and creativity while exceeding key performance indicators. The booth design effectively represented both the EQT line and Pusha T's persona, reinforcing adidas' position as a leader in fashion and innovation.
