En Route
Miami & Montauk
Route's "En Route" campaign activation was launched to celebrate the introduction of the Route "Discover" feature, aimed at enhancing brand awareness and fostering engagement. The campaign focused on creating bespoke experiences for VIP guests across multiple cities, building a network of creators and brands, and educating participants about Route's mission and offerings.
Project Services
The "En Route" series curated in-person experiences in two key markets, Miami and the Hamptons, showcasing featured brand partners through interactive programming. It mirrored the Discover feature's focus on curated content and brand narratives, highlighting Route's capabilities in tracking, discovering, and celebrating brands.
Results
The campaign drove increased brand awareness, evidenced by heightened social media mentions, website traffic, and app downloads. It facilitated meaningful connections between Route, its brand partners, and VIP guests, fostering networking opportunities and positive feedback on engagement and interest in the Discover feature.
Highlights
The seamless integration of digital and physical experiences, coupled with interactive programming, captivated attendees and reinforced Route's commitment to meaningful brand connections. Emphasizing storytelling resonated with guests, fostering community and excitement around Route's mission. Overall, the "En Route" campaign successfully promoted the Discover feature and positioned Route as an innovator in brand experiences.
