adidas Parley x LA Galaxy

adidas, MLS, Parley, and LA Galaxy joined forces for Earth Day 2018, launching a dynamic 360-degree campaign focused on environmental mindfulness. The collaboration aimed to raise awareness and engagement around sustainability, leveraging various events and digital platforms to amplify the message.

Project Services

  • Kickoff Event: LA Galaxy women's U17 team led a beach gathering, initiating a week-long plastic waste collection effort

  • Game Day Activation: Prominent sustainability influencers attended, fostering engagement

  • Snapchat Campaign: Featured AR animation of a whale surfacing, accompanied by campaign messaging

  • Immersive Display: Showcased Adidas Parley products for exploration and photos

Results

  • 70% Sales Increase

  • 25,000 Video Views

  • 4.7MM Social Impressions

  • 600 RSVPs

Highlights

  • Strategic Collaboration with Female Creators

  • Immersive Experience for Attendees

  • Effective Content Amplification

  • Tangible Sales Boost and Engagement Metrics

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