a16z Games x 100 Thieves
City of Games
a16z Games and 100 Thieves collaborated to create the City of Games event during LA Tech Week, attracting over 700 guests including industry leaders. The event celebrated gaming's impact on LA culture and showcased pivotal moments in gaming history.
Project Services
Attendees experienced a fully immersive journey, starting with a custom-branded entrance and a museum-style exhibit called the "Hall of Games." They enjoyed classic arcade games, branded prizes, and relaxed in the Speedrun lounge. Outdoor festivities included DJ sets, multiple bars, food trucks, and photo opportunities.
Results
Attendance: 700+ guests
Engagement: High levels of participation in immersive experiences
Brand Visibility: Increased recognition for a16z Games, portfolio companies, and 100 Thieves
Social Media Impact: Generated significant buzz and shares on social media platforms
Highlights
Immersive Experience: Memorable journey from start to finish
Celebration of Gaming Culture: Honored gaming's history and contributions
Industry Collaboration: Successful partnership fostering innovation
Entertainment Excellence: Electrifying DJ sets and interactive experiences set new standards
