100 Thieves x JBL
feat. Gunna
100 Thieves and JBL aimed to revolutionize product reveals in gaming culture by creating an unforgettable event for their latest collaboration, the JBL Quantum One gaming headset. They sought to merge sound, music, and gaming culture in an immersive experience that would leave fans craving more from 100 Thieves.
Project Services
We designed a fully immersive experience that brought the 100 Thieves x JBL world to life. Guests enjoyed photo ops with a retro TV wall, explored an 8-bit hall showcasing gaming and sound history, and relived gaming nostalgia at the 100 Thieves Arcade. The event culminated in an outdoor space featuring an open bar, food trucks, and a state-of-the-art stage and sound system. Gunna's live performance elevated the excitement for the JBL x 100 Thieves collaboration.
Results
762 industry guests attended, fostering valuable connections
The event achieved a social reach of 500 million and garnered 465 million media impressions
The new product sold out within 14 minutes, showcasing strong consumer demand
The event redefined product launches in gaming culture, setting a new standard for immersive experiences. Through seamless integration of music, gaming, and brand culture, attendees left with lasting memories and heightened enthusiasm for future collaborations.
Highlights
