Rockstar Energy at Art Basel

To celebrate its positioning in art and culture, we produced a groundbreaking Skate and Art Experience hosted by Rockstar during Art Basel at Lot 11 Skate Park in Miami. Renowned skaters, DJs, and local food trucks were curated alongside immersive art installations and LED light experiences, resulting in a fusion of creativity and entertainment.

Project Services

  • Coordination of top skaters, local DJs, and food trucks 

  • Implementation of a next-level digital art installation and a stunning 16 ft mesh ring installation to captivate guest

  • Collaboration with artists Ryan Keeley and Edward K. Ross to bring their unique artistic vision to life and integration of the KROSS Keeley Skate Bowl LED and light show for an immersive visual experience

  • Rockstar bike giveaway and gifting the skate park a solar power station, enhancing the event's appeal and sustainability

Results

  • Two nights at Lot 11 Skate Park with over 1850+ guests

  • 5.7M+ media impressions

  • 4 rockstar pallets sampled

  • Rockstar x Andrew Rascal Film Premiere with 700+ guests and 59K+ media impressions

Highlights

  • Uniting talent in skateboarding, music, and art

  • Captivating installations and performances

  • Strong social and media coverage and positive feedback

  • Innovative partnerships and sustainability initiatives set new standards

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